Tag Archives: marketing

The quickest way to make your team look 10 times more professional online

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Simple steps and tools that instantly elevate your team’s digital presence. Continue reading →

Want AI to recommend you in online search? Do these 7 things

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SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading →

Fall staging that sells: 7 luxury looks on a bargain budget

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Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading →

Realtor.com’s FlyAround offers a bird’s-eye view of the market

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FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading →

How a Disney-inspired listing video turned heads (on a $0 budget)

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Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

7 last-minute Halloween marketing tricks (and treats) for agents

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Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading →

How I script, edit and caption real estate videos FAST using AI

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Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading →

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

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Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading →

10 reasons agents suffer from call anxiety (and how to cure it)

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The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes. Continue reading →