Tech Review: Guest House shrinks time-to-market with listing prep

Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading

5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

9 smart (and affordable) ways to generate real estate leads this fall

Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading

9 brutally honest budgeting truths no brokerage wants to face in 2026

Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit. Continue reading

How to spy on your real estate competitors (to improve your ads)

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading

What should real estate agents do if the US plunges into a recession?

Navigating a recession doesn’t have to mean the end of your business. Darryl Davis offers tips to help you come out the other side stronger than ever. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading