Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading
Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading
Whether you call it dynamic pricing, surge pricing, demand pricing or time-based pricing, marketers’ maddening practice of changing prices according to demand and supply is here to stay. Long practiced in the travel and hospitality industries, this sys… Continue reading
Need something to occupy your spare moments between running errands and sitting open houses this weekend? Check out our “Back to basics” series and this week’s top news. Continue reading
How do you set a proper list price that will both satisfy your seller and attract qualified buyers? You find that magic number in these six tips for pricing a new listing. Continue reading
AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents. Continue reading
The reality is, the majority of commissions will still come from mining a database, not the single-digit conversions from the internet or noise that can be a distraction. Here are a few ways you can up your game in today’s connected real estate landsca… Continue reading
The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading
As real estate professionals navigate the change that comes with technological disruption, one thing is certain — agents who do not focus on specialization will not survive.
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When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Continue reading