Tag Archives: marketing

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

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At the end of the day Coldwell Banker’s new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday. Continue reading →

What ‘The Big Lebowski’ can teach you about blogging

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How can the Coen Brothers’ most beloved protagonist help you write your real estate blog and market your business more effectively? Here are five big takeaways. Continue reading →

5 tools you’ll need to start a team for less than $1K a year

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Who says starting a real estate team has to be expensive? The services covered in this post provide everything you need to run your real estate team for a total of just $84 per month. Continue reading →

Don’t just grow at Inman Connect — now you can THRIVE!

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More tactical and interactive, the THRIVE workshops offer attendees live problem-solving with industry leaders. Continue reading →

Zillow is testing self-guided home tours to compete with iBuyers

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Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading →

10 tips for snagging a buyer (and tons of leads) at your next open house

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Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading →

Coldwell Banker unveils new logo, ongoing rebranding effort

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Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, which the company expects to roll out over time. Continue reading →

5 things your listing video team needs to know

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Real estate video has come a long way from iPhone cuts with listing descriptions dubbed over them. Some listing videos look like they could be Super Bowl commercials. If you’re looking to have professional content that showcases a property in all its g… Continue reading →