WATCH: Creating killer video content for under $400

Get a down-and-dirty look at the must-have equipment and techniques agents need to make stellar video content for less than your monthly coffee budget from Coldwell Banker’s Gustavo Gonzalez. Continue reading

7 property marketing trends that need to die

Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good. Continue reading

Union Street Media’s omnichannel approach is helping indie brokers beat portals

Social, search, display. This Burlington, Vermont, company helps 500+ real estate clients engage, nurture, and close more buyers and sellers with only 30 employees. Continue reading

Bad Zillow info ‘corrupted’ listing price on $150M mansion: Suit

The seller of one of the nation’s most expensive real estate listings is suing real estate giant Zillow Group for $60 million in damages. Continue reading

What ‘The Golden Girls’ can teach you about property descriptions

If you struggle with writing property descriptions, take a tip from the girls and from some of the standout features of Blanche’s home at 6151 Richmond Street, Miami. Whether you’re listing a tiny condo or a luxury estate, some elements are always wort… Continue reading

WATCH: What does an amazing brand cost these days?

Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading

RE/MAX says new agent tech platform will be ‘best to market’

Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brok… Continue reading

WATCH: The power of a belief-driven brand

Watch Baldwin& Founder David Baldwin onstage at ICNY 19 as he tells the story of how his brand Ponysaurus Brewing in Durham, North Carolina, got involved in one of the most controversial state bills (HB2) and created a support system that raises m… Continue reading

4 negotiating tricks you should always be prepared for

Successful negotiation hinges on knowing what to expect and preparing for all possible outcomes. Here are four tricks you should always be ready for and when to expect them.  Continue reading