Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today’s market to build their own referral networks. Continue reading

Sellers don’t care about your fancy CRM. They care how you use it

Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading

How to use strategy, tech and real talk to keep deals moving

Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading

Hiring a home staging company? Ask these essential questions first

After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading

Sellers leave money on the table with privately sold listings

The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes. Continue reading

Trending: Trial Reels, smarter ads and AI-powered reach

The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading

What converts: 5 essentials for high-impact agent websites

Tune in to Inman Access as Alyssa Stalker of Epique Realty teaches you to turn your real estate website into an intentional marketing tool. Continue reading

The 3 stages of a listing — and how to win each one

Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes. Continue reading

What top real estate agents do that struggling agents don’t

The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading