Tag Archives: marketing

Zillow pushes back against private listings: The Download

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Zillow’s answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders. Continue reading →

Zillow’s new listing policy: Punishment disguised as fairness

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Darryl Davis outlines the way Zillow’s actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals. Continue reading →

Open house rules for agents: Do’s and don’ts

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Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading →

From cold calls to social stardom with Atlanta’s Fernando Chavarria

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If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care. Continue reading →

Outdoor staging trends for spring 2025: What luxury buyers expect

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Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA’s Elite Home Staging about the newest trends in outdoor space design. Continue reading →

Lesson Learned: Make ongoing learning a priority

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Find out how Georgia Realtor Liza DiMarco’s experience in multiple markets gives her an “overwhelming” advantage when it comes to helping clients relocate. Continue reading →

NAR, MLS and how to market your next listing: The Download

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Amid layoffs at NAR, the new Delayed Marketing Exempt Listings policy drew scrutiny as MLSs scramble to implement its rollout. Continue reading →

The website is just the start: SEO strategies for real estate

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Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading →

The proptech startup media guide: Strategically leverage paid media

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Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading →

Trending: Mixed signals, faster Reels and evolving replies

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From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading →