You probably suck at helping 26% of your clients. Here’s how to fix it

If someone with a disability wanted to attend your next open house, would they be able to tour the property? If your client has hearing or low vision issues, how will you pivot quickly to change your communication in the transaction? Continue reading

The agent’s guide to testimonials and reviews

Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading

Make people matter: 4 ways to positively impact agent retention

In the second part of his two-part series, Chase Williams looks at the actionable steps you can take to make an impact on your retention. Continue reading

Find out how this LA agent pulls 80% of his clients from YouTube

Darren Kriz’s journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning. Continue reading

10 killer call-to-action strategies for real estate agents

A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes. Continue reading

Big Purple Dot launches recruiting tool for mortgage lenders

BPD Recruit taps CoreLogic data to let lenders see who their competitors’ most productive loan officers are, then automates the process of luring them away. Continue reading

What should (and shouldn’t) be in my Instagram bio?

If your bio is all about you, (how awesome you are, how many awards you’ve won, how many houses you’ve sold, etc.), then you’re bio is boring. Find out what should (and shouldn’t) make the cut. Continue reading

7 surprising facts about Buying Beverly Hills’ Ben Belack

You’ve seen him on Netflix’s “Buying Beverly Hills” but what did you really learn? In this Real Tea interview, we’ll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more. Continue reading

Stand out: 6 personal branding tips for brand new real estate agents

Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you’ll see results. Continue reading