Fathom Realty now offering agents 20% commission split option

Elevate program offers higher level of services, including “done-for-you marketing,” lead generation and transaction management, in exchange for what the company considers to be a low split. Continue reading

Nimble enhances CRM with email marketing update

Nimble, a company that provides the real estate industry with software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools. Continue reading

How to maximize the power of influencers in your marketing

Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading

New agent? Here’s how to build a sphere of influence from scratch

Relationships are your real equity in real estate, Coldwell Banker Warburg’s Kevelyn Guzman writes. Build them wisely — and they’ll build your career. Continue reading

The Agency launches ‘The Perfect Setting’ ad campaign to find home

The campaign was launched last month at the firm’s Global Forum and highlights diverse individuals with a focus on the personality traits that reveal their unique needs in a home, Inman has learned. Continue reading

Stupid staging: What NOT to do if you actually want to sell

Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading

Agents can help sellers unlock value with renovation ROI: Revive

Revive has used its findings in the presale renovation space to produce an extensive white paper that dedicates its pages to proving the value of updating a home before selling it. Continue reading

EXCLUSIVE: Restb.ai leads 10 more MLSs in march to data efficiency

Ten additional multiple listing services have hired Barcelona’s Restb.ai to amp up the pace and sophistication of how listing data is populated, made compliant and broadcast to consumers. Continue reading

Your Clear Cooperation, delayed marketing exempt listings FAQ

Team leader Carl Medford dives into a high-level overview of the changes to CCP and the larger issues that will arise from its implementation. Continue reading

The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading