Brand fluidity and free press: A winning combination for success

Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press. Continue reading

How to beat your buyer’s biggest obstacle to purchasing a home

Down payment assistance programs can help more people make their dreams of homeownership come true, including up to one-third of all borrowers who fail to qualify without DPA. Continue reading

Have an Instagram question? We’ve got you covered

We’ve pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram. Continue reading

Totally not tech-savvy? 11 tools for neophytes

Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace. Continue reading

Diversifying luxe marketing can increase income by $10s of $1,000s

The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading

Don’t feed the trolls: Handling social media negativity

Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading

What’s the No. 1 mistake real estate agents make on Instagram?

There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estat… Continue reading