NAR’s 2022 data just dropped. 9 lead gen strategies to act on now

The newly released NAR 2022 Profile of Home Buyers and Sellers is packed with powerful data to guide your lead generation efforts in 2023. There has been a major shift in several essential areas that will allow you to capture market share in areas you … Continue reading

Getting into short-term rentals? Here’s top coaching advice

Self-managing a short-term rental is totally doable. Expert Stacy Soleil says it’s more work than a traditional long-term rental, but there are ways to set it up to minimize the overall time spent. Continue reading

Ditch ‘traditional’ marketing! 3 steps to building relationships at scale with Instagram

Ready to scale up your business on Instagram? Marketing expert Michelle Berman-Mikel shows you how to scale up engagement with your DM’s to generate move ready leads Continue reading

Never created a real estate budget? 11 smart-money tips to help

In real estate, nothing is guaranteed. Plan ahead, and build good financial habits with these essential budget tips to weather the many seasons of the real estate market, Ojo Labs’ Chris Heller writes. Continue reading

Selling new construction: 5 tips for working with property developers and buyers

For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease. Continue reading

5 autumnal marketing ideas clients fall for every time

These marketing strategies with an autumn feel help you connect with your leads and clients while deepening your relationship. The Agency’s Rainy Hake Austin offers proven strategies perfect for this time of year. Continue reading

Rent.com develops program to help clients trend on TikTok

Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages. Continue reading

How to build a local Facebook group that actually generates leads

Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective. Stacey Soleil shares tips from the best-of-the-best groups and the real estate agents who run them. Continue reading

Old, tired, out-of-style: 5 mistakes that are ruining your social media

Creating a strategy upfront isn’t enough to keep your social media on point long-term, according to luxury marketing expert Laura Stace. Ensure that your social media presence is meaningful, engaging, and up-to-date by avoiding these common mistakes. Continue reading

10 tips for throwing an un-be-leafable fall event on a budget

Now is the perfect time to plan an event to thank your clients, showcase your business and attract potential buyers. With a little creativity and planning, you can throw an event that’ll rival your competitors without breaking the bank, author and coac… Continue reading