Tag Archives: marketing

Homebuilder sentiment takes a nosedive: The Real Word

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This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift. Continue reading →

How to unleash ‘The Power of One More’

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Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading →

The search is no exception: How website accessibility impacts blind and disabled consumers

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Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading →

Stand out: 7 PR strategies every real estate agent needs

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Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading →

Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’

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When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading →

7 client retention strategies that never go out of style

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To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading →

Your local housing market is complicated. Know your numbers, and use your words

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Understanding local real estate data can separate the pros from the wannabes. Teresa Boardman explains how her evening bike ride turned into a lesson about the words consumers are hearing most about the market. Continue reading →

Circa 1960: What real estate agents need to know about housing styles in the 1960s

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Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa se… Continue reading →

5 truths every agent should know about shifting markets

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A shifting market differentiates those who’ve developed professionally and those who are just pretending. Jimmy Burgess provides the reality check that you need right now. Continue reading →

Why did 60K homebuyers cancel in June? The Real Word

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This week, Byron Lazine and Nicole White discuss buyer cancellations, outrageous moving costs and the Marketeer. Continue reading →