Tag Archives: marketing

Is your business on life support? Check the health of your database

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Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading →

The real estate agent’s guide to crafting powerful client personas

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Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading →

7 spring pop-bys that’ll perk up your client relationships

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Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading →

CoStar takes portal war to YouTube, promises new platform

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In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading →

24 of the best listing lead ideas for 2024

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Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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Zillow’s Immerse app promises ‘jaw dropping’ 3D home tours

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Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.” Continue reading →

These 5 keys can make or break your email delivery

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Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading →

How Jeff Lobb navigates a career built on passion, innovation, family

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In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading →

Does your ‘date-the-rate’ advice constitute deceptive advertising?

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CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water. Continue reading →

Generation Jones is most likely to downsize next. Are you ready?

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Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →