Tag Archives: marketing

How to ease seller fears of a cooling market

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If sellers are getting anxious, Rachael Hite offers communication tips to help them feel better about their odds of a timely sale during a market shift. Continue reading →

Leading the way: Woman-to-woman advice about growing your career

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It can be tough for women in the housing industry to find the opportunities and mentorship they need to grow professionally. Learn how to achieve more with timely and actionable advice from real estate and mortgage marketing expert Jessica Siguenza. Continue reading →

Is your brokerage getting attention for all the wrong reasons?

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You need to get positive attention both for agent recruitment and for client lead gen. Laura Stace offers tips to ensure your brokerage is getting the right kind of attention. Continue reading →

Here are the mistakes agents must avoid: The Real Word

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This week, Byron Lazine and Nicole White discuss mistakes agents make when competing, consumer recession fears and the Marketeer. Continue reading →

Circa 1950: What real estate agents need to know about housing styles from the 1950s 

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Housing in the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Cir… Continue reading →

How to mix, match and mirror your client’s energy when things are not clicking

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Relationship-building and effective communication are key to connecting with your clients and serving them effectively. When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open. Continue reading →

Is your 2022 business plan holding up? Time for a reboot

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Building a business plan that doesn’t flex is not realistic in today’s market. Expert B.J. Sonderman has some motivational advice about changing your plan so that you can keep moving forward. Continue reading →

The secret to generating 33,000 listing video views for only $200

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Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading →

You are your brand: How I went from MMA fighter to award-winning Realtor

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Do you have what it takes to win in the rough-and-tumble world of real estate? Current team leader and former MMA champ Paul Domenech shares his story about how friends, family and hard work helped him build his brand and take his business from nothing… Continue reading →