Tag Archives: marketing

10 powerfully effective ChatGPT prompts for 2024

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Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible. Continue reading →

‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

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Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading →

We’re on the cusp of something big: Zillow’s Samuelson on AI

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While who’s responsible for the absence of a true end-to-end remains up for debate, four real estate and proptech executives found common ground on the fact that AI is “what’s next” for the industry at Inman Connect New York. Continue reading →

What to do on social in 2024? Avoid politics at all costs

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A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

‘If you think it, ink it’: The systems top producers need in 2024

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Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky. Continue reading →

Differing opinions on housing markets an opportunity for agents

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Fact-based marketing gives agents confidence that they understand what’s happening in their market and the courage to have a conversation about home prices. Continue reading →

How to stand out from the AI marketing noise

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Agents and brokers can make the most of the latest “martech” tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients. Continue reading →

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

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Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading →

Molly McKinley is defining the art of real estate marketing

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In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision. Continue reading →

How I would invest $2,500 in my real estate business in 2024

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What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading →