When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading
Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading
Albuquerque-based homebuilder Abrazo Homes drew the ire of social media users over the weekend for their floor plans named after Harriet Tubman and Anne Frank. The builder has edited the descriptions to remove historical facts about the women’s lives. Continue reading
As part of Brandon Doyle’s Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator, and Guinness Book record-holder, is transforming the marketing of new construction. Continue reading
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading
Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel. By understanding and adhering to fair housing laws, agents contribute to eliminating discrimination and promoting equal opportunities for … Continue reading
The company’s first group CMO will be responsible “for creating a unified and compelling voice for all businesses” under the Rocket umbrella, including Rocket Mortgage, Rocket Homes and Rocket Money. Continue reading
Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading
Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers. Continue reading