How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading

Strategies, schemes and shenanigans: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

5 ways to level up your local expertise

Positioning yourself as a local expert is a sure way to boost your business, your reputation and your credibility. Santiago Arana walks you through the process of developing your expertise so that you can wow both current and potential clients. Continue reading