The agent’s guide to finding a niche (and marketing the hell out of it)

If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they’re looking for. Continue reading

Selling has shifted. Here are 9 questions clients will surely ask

With all of the recent changes to the market, what questions are sellers likely to ask this year and how do you best address them? Continue reading

One card isn’t enough: Get more leads with this ‘just sold’ method

If you’re implementing direct mail into your marketing, here’s how to make sure it stands out after your next closing. Continue reading

5 AI-driven social media strategies real estate agents are missing

There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading

Commission compression depression? 4 steps to ease the pain

Do your clients focus on price or potential? Whether it’s your commission or their home price, their attitude will make all the difference. Continue reading

Ready, set, succeed: Katie Clancy’s business plan roadmap to success

Top agent and producer Katie Clancy shares advice on creating the perfect business plan that will help real estate professionals stay on track, motivated and on the path to achieve their goals. Continue reading