There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this five-part series shares what to write and how to make sure your blog posts matter. Continue reading
Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best.
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These powerhouse real estate experts share their knowledge freely on Twitter, taking on real estate topics as well as marketing, operations and other business topics, which you can learn from and implement in your own business. Continue reading
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading