In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading

In the future, an open house without the house

Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading

A Realtor’s lament: Why open houses feel dirty

Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district. Continue reading

A brief history of the open house

Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days. Continue reading

Are open houses too dangerous to justify?

Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern in the real estate industry. Continue reading

Do open houses still work?

On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice. Continue reading

7 earned lead generation tactics for new real estate agents

Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts. Continue reading

How to turn real estate rookies into sales superstars

As a real estate team grows, the broker’s responsibilities and work requirements grow along with it. Finding the right person for the job, teaching the right skills and leading by example all matter to a new agent’s future success. Continue reading

10 rules for hosting an open house for another agent

Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading

Are you safe? 4 showing safety tips for agents

If you are at a property alone, it’s a significant safety issue for any member in the industry. Thankfully, as long as you have cellular service at the location, there are multiple options available to keep you safe. Here are a few (free!) ways you can… Continue reading