Gone are the days of throwing a home on the market and seeing what happens. Prepping a home for sale is a highly choreographed dance of repair along with presentation. Here’s where homeowners should get started. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they dive into the value of open houses and discuss mega open houses versus a regular Sunday open house. Continue reading
As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here’s how to spot them and prevent them from wasting your precious time. Continue reading
Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it’s flexible for all mobile operating systems. Continue reading
If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading
The fiddle leaf fig and Pilea peperomioides are growing in popularity on Instagram. Which plant is best for your home design plans? Continue reading
Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading
In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading
The basics of securing a home after an open house might seem obvious enough: After you’re sure the last buyer has walked out the front door, lock it! But so often we become complacent, and we can’t afford to. Here are a few helpful steps you can take t… Continue reading