Why are real estate agents still holding open houses alone?

The question has prompted a debate — including in a recent Facebook post with hundreds of comments — over how to safely welcome strangers into a property. Continue reading

Open house cheat sheet: 6 questions to prep for

Part of preparing for an open house is having the information buyers will request at the ready. Whether creating a show sheet, adding information to the listing website or preparing for in-person exchanges, know the answers to these six questions. Well… Continue reading

How rookies can host another agent’s open house like a boss

As a newbie agent, one of the best ways to get in the game is to host open houses for other agents. Here are a few tips that’ll help you avoid awkward situations and missteps along the way. Continue reading

Why you should track every buyer who walks through the door

If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading

10 tips for snagging a buyer (and tons of leads) at your next open house

Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading

Door-knocking works: 3 agents’ strategies that prove it

Learn from three relatively new agents who’ve found fast success in their markets using these tactics. Try them out, and you’ll see how easy it can be to make door-knocking a regular, valuable part of your prospecting routine. Continue reading

10 steps for creating a smooth ‘sale’ for your sellers

Many sellers have not sold a home in a while, if ever, and the process is a bit different today than it was a decade ago. We use these 10 steps to put our sellers at ease in what could be a very stressful transaction. Continue reading