10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading

The Real Word: Is there an end date to the housing shortage?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and sta… Continue reading

Inman Review: Will AgentFire light up your web presence?

Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry. Continue reading

In today’s market, does down payment assistance really help?

What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help. Continue reading

Knowing new construction gives you a competitive edge — here’s why

The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future.  Continue reading

Buying leads? Your business will be kaput in 2 years

The real estate market is healthy. The real estate industry is not. Because too many agents, team leaders and brokers have a huge blind spot in their business models. If you do too, it’ll likely destroy your business in the next two years. Continue reading

Is the inventory dam about to burst?

Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42 percent of the inventory, the inventory dam has definitely started leaking. Continue reading

Rude buyers? Toxic sellers? Here are the do’s and don’ts of firing clients

Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place. Continue reading

Agent/broker perspective: How can broker’s resolve frustrations over uneven commission splits?

Each month Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This time: A buyer’s agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react? Continue reading

How LGBTQ+ discrimination hinders path to homeownership

For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership. Here’s how. Continue reading