Tag Archives: Opinion

Revealed: the crucial reasons some agents fail on teams

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With the failure rate for new agents so high, teams can provide an environment more amenable to long-term success. Why, then, do so many agents on teams still fail to succeed?  Continue reading →

Why ‘do what you love, outsource the rest’ is bad advice

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While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven’t mastered yet. Here’s what you should consider before opting to “hire it out.” Continue reading →

7 marketing tools that’ll help you strategize business growth with ease

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Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading →

Be an off-market pro: 10 tips to find hidden inventory

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With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. Continue reading →

The New Normal: What if sellers become complacent?

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The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident? Continue reading →

The Real Word: Can the appraisal process be color-blind?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as … Continue reading →

Inman Review: VoxDirect makes text marketing simple

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A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading →

Looking for leads? Tap into these digital door-knocking strategies

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Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading →

61 safety tips every real estate agent should read

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As a real estate agent, it’s imperative that you keep safety in the forefront of your mind. Here are 61 safety tips I’ve compiled over the years. Some will seem stunningly obvious; others may be new to you. Even if you’ve heard everything repeated endl… Continue reading →

The New Normal: What if your CRM is big tech’s next target?

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Innovation happens in small spaces, which is why so many smaller CRMs are able to essentially put agents’ business on autopilot. But as agents become more and more entrenched in their tech, their CRM is becoming ripe for acquisition. Read the latest in… Continue reading →