Tag Archives: Opinion

Don’t let social media become your worst nightmare

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The wrong social media post is like a vampire: It lives forever and sucks the lifeblood of your reputation. Trainer Rachael Hite offers three tips to repel bad juju online. Continue reading →

11 realities that make today’s market spookier than ever

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From clients who ghost you to security concerns and more, the ever-changing real estate industry can be a pretty scary place. Broker Cara Ameer lays out some of the things you need to watch out for now. Continue reading →

Closing at all costs: Are your training materials too aggressive?

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Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the… Continue reading →

Here’s how to stop a vacant land scam with a single email

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Security expert Robert Siciliano teaches you the five red flags for this scam and shows you how to put a stop to this type of real estate fraud with a simple and effective email response. Continue reading →

Diversity, equity and inclusion confusion: Equality isn’t favoritism

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People often fear operating within equity and equality means selecting individuals solely based on that, Broker Zak Shellhammer explains, but equity and equality are not about favoring one over another.  Continue reading →

10 tasks real estate agents delegate (but absolutely shouldn’t)

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If the 80-20 principle is correct, then agents must delegate tasks. But broker Nick Schlekeway says many agents have taken it too far. Here are the areas agents should stop delegating and personally handle with care. Continue reading →

Keep ’em separated. Why personal beliefs and Code of Ethics don’t mix

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Trainer and marketing expert Rachael Hite shares why its important to create separation between your personal political and religious beliefs on your social media profiles in order to make sure that you are creating a neutral presences online to help a… Continue reading →

58 questions agents should be asking about commission lawsuits

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Broker Cara Ameer helps you think through the implications of the current bombshell commission lawsuits and what they may mean for your business. Continue reading →

What’s ahead economically for Q4 2023 and into 2024 and 2025?

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Trainer and coach Bernice Ross talks to CEO and developer Patrick Stone about what’s next for the economy, both in the short and long terms. Continue reading →

We’re in the middle of a perfect storm. But clearer skies are ahead

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According to Brad Inman, real estate pros are facing a host of game-changing challenges to the status quo all at the same time. How we navigate this moment will be remembered for decades. Continue reading →