The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas. Continue reading

How to get resistant buyers to sign a buyer-broker agreement

By entering into a buyer-broker agreement, you’ll ensure that you’re not wasting your time in the sometimes long home-search process. How do you sway hesitant prospects into signing a buyer-broker agreement? Use these talking points to show prospective… Continue reading

Phoenix addresses growing energy usage with free net-zero home plans

Marlene Imirzian & Associates Architects won a contest in Phoenix for the most sustainable home plan. The designs are free to the public and should cost around $344,000 to build. Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Will the real estate business become dystopian?

It isn’t hard to imagine a dystopian future for the real estate industry. In fact, people do it all the time. What would happen if real estate agents were replaced with the internet or if the internet went away or if the most expensive real estate on t… Continue reading