Tag Archives: Opinion

Realtor.com’s AI integration is a case of ‘garbage in, garbage out’

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Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com’s new AI tool. While he applauds the attempt, he says it’s a swing and a miss. Continue reading →

Virtual Staging AI ensures you’ll never market an empty room again: Tech Review

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Do you hate marketing an empty house? Virtual Staging AI offers a quick and easy-to-use solution to stage the rooms of a home virtually and save you and your client hassle. Craig Rowe offers a review of the service. Continue reading →

Virtual Staging AI ensures you’ll never market an empty room again: Tech Review

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Do you hate marketing an empty house? Virtual Staging AI offers a quick and easy-to-use solution to stage the rooms of a home virtually and save you and your client hassle. Craig Rowe offers a review of the service. Continue reading →

5 reasons top agents don’t worry about commission lawsuits

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Although the bombshell commission lawsuits are scary, Inman contributor Chase Williams writes, it’s time to focus on the things you can control and move forward. Continue reading →

5 reasons top agents don’t worry about commission lawsuits

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Although the bombshell commission lawsuits are scary, Inman contributor Chase Williams writes, it’s time to focus on the things you can control and move forward. Continue reading →

Agents, stay off my grass and don’t knock on my door

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While the conversation around door-knocking is compelling, it’s not a prerequisite for success in the real estate business, writes Teresa Boardman. She offers a variety of alternatives if door-knocking just isn’t your thing. Continue reading →

Real estate content marketing trends for 2023

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Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading →

How am I ever going to land my 1st listing?

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Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing. Christy Murdock reached out to Inman Contributors for their best advice on landing listings. Continue reading →

9 pros and cons: Are mobile home parks a smart investment in 2023?

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Is investing in a mobile home park — a designated lot for communities of mobile or manufactured homes — truly lucrative? Clever Real Estate’s Luke Babich looks at the benefits and disadvantages. Continue reading →

Why the new fair housing training requirement is good for business

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According to Julia Lashay Israel, Keller Williams’ head of inclusion and belonging, by fostering an inclusive and equitable housing market, real estate businesses can attract a diverse clientele, enhance their reputation and contribute to a more prospe… Continue reading →