Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

The partnership shocking real estate: The Real Word

Zillow and Opendoor’s new partnership may be shocking, but their alliance may work. Experts Byron Lazine and Nicole White discuss what’s next, consumer confidence, and introduce a new politics segment that is sure to open the door to some big discussions Continue reading

22 ways to show your clients appreciation

Showing your clients that you care does not have to be time-consuming, but it does need to be personal. Check out these impactful suggestions to raise the bar on your clients’ gifts and to let them know they are a top priority Continue reading

You messed up, now what? Here’s how to take accountability the right way

Mistakes are bound to happen at some point in your career. Coach Darryl Davis shares his wisdom on how to give yourself grace while repairing your mistakes Continue reading

More communications, less fluff. Bonzo upends the CRM: Tech Revew

Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions. Continue reading

Broker Spotlight: Rishi Bakshi, Intero Real Estate Services – East Bay

This week, our spotlight shines on Rishi Bakshi of Intero Real Estate Service East Bay in Fremont, California. Continue reading

Zillow and Opendoor’s partnership: ‘A match made in lead-gen heaven’

The former rivals are now bedfellows in a new partnership that seeks to use the power of Zillow’s platform to feed Opendoor’s sales funnel. Find out how Mike DelPrete sees this shift playing out and impacting the iBuyer market. Continue reading

What’s your top tech hack? Pulse

This week, we’re asking: What top tech hack do you pride yourself on knowing, whether you learned it in a CE class or on your own? Continue reading

How brokerages can set themselves up for profitability early

Profitability requires more than an eye on the bottom line, according to The Agency’s Mauricio Umansky. You also need to focus on agents and maintain an overarching brokerage vision. Continue reading

Real (Estate) Talk: Is this overzealous charity work or rightful amends by NAR?

Historical inequities in the real estate industry created harm, according to author and trainer Lee Davenport. As Realtors, we have a collective responsibility to make things right, or at least better. Continue reading