The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading
In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Continue reading
Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading
Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading
Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading
Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow. Continue reading
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest. Continue reading
Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading