Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading

What Tom Ferry’s latest poll reveals about the future-focused agent

Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading

The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes. Continue reading

Get more listings: 7 steps to find, analyze and dominate a real estate farm

Do you want more listings in the coming year? In this guide to building a geographical farm real estate farm, Jimmy Burgess breaks down how to choose the right location, run the numbers, create a marketing budget and plan to provide those prospects val… Continue reading