rebrand – Need Benjamins

CoreLogic overhauls branding and debuts new name: Cotality

By Marian McPherson | March 24, 2025 - 8:54 pm |March 24, 2025 Uncategorized

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Tech firm CoreLogic has announced a new name, Cotality. Leaders say the new moniker better reflects the company’s mission to provide comprehensive data and tech support. Continue reading →

Time for a professional refresh? Here’s where to start

By Nikki Beauchamp | March 1, 2025 - 9:00 am |March 1, 2025 Uncategorized

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A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients. Continue reading →

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

By Taylor Anderson | February 26, 2025 - 10:29 pm |February 26, 2025 Uncategorized

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Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Baird & Warner to unveil first rebrand in nearly 40 years

By Richelle Hammiel | October 30, 2024 - 8:44 pm |October 30, 2024 Uncategorized

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Baird & Warner, Chicagoland’s largest independent real estate brokerage, will launch a complete rebrand on Nov. 1 — the company’s first major brand overhaul in nearly 40 years. Continue reading →

First Team sheds Christie’s affiliation, names new CEO

By Lillian Dickerson | October 25, 2023 - 9:00 am |October 25, 2023 Uncategorized

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The largest privately held brokerage in the state of California has decided to separate from Christie’s International Real Estate, launch a rebrand and promote former COO Michele Harrington to CEO, Inman has learned exclusively. Continue reading →

7-state mega MLS ditches alphabet soup, rebrands as ‘Prime’

By Andrea V. Brambila | April 5, 2023 - 9:56 pm |April 5, 2023 Uncategorized

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CEO Chad Jacobson: “Our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do.” Continue reading →

Anywhere unveils redesigned headquarters following rebrand

By Ben Verde | July 26, 2022 - 8:04 pm |July 26, 2022 Uncategorized

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The redesigned space in Madison, New Jersey, dubbed the Madison Hub, emphasizes a collaborative work environment. Continue reading →

Beyond Pricing rebrands as Beyond to reflect growth

By Andrea V. Brambila | April 22, 2021 - 9:08 pm |April 22, 2021 Uncategorized

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The startup says it now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers. Continue reading →

Time for a brand overhaul? Here’s how to tell (and launch)

By Laura Ure | April 12, 2019 - 7:21 am |April 12, 2019 Uncategorized

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To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading →

Tag Archives: rebrand

CoreLogic overhauls branding and debuts new name: Cotality

Time for a professional refresh? Here’s where to start

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

Baird & Warner to unveil first rebrand in nearly 40 years

First Team sheds Christie’s affiliation, names new CEO

7-state mega MLS ditches alphabet soup, rebrands as ‘Prime’

Anywhere unveils redesigned headquarters following rebrand

Beyond Pricing rebrands as Beyond to reflect growth

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