Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Portals spend millions on SEO. Here’s how to leverage it for free

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading

Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Zillow is taking down images at the center of CoStar’s copyright lawsuit

Homes.com parent CoStar sued Zillow in July over what it described as “systematic infringement” of copyrighted images. Zillow has yet to formally respond, but has started taking the images down. Continue reading

The data-smart way to find your ideal real estate clients

Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading

Mr. Cooper shareholders approve merger with Rocket Companies

Rocket hopes the $9.4 billion deal will help it capture 20 percent of all mortgage refinancing and wrest back its title as the nation’s biggest mortgage lender from rival United Wholesale Mortgage. Continue reading

America’s homeowner population declines for the 1st time since 2016

During the second quarter of 2025, the number of homeowner households in the U.S. dipped by 0.1 percent year over year to about 86.2 million households while the number of renter households grew by 2.6 percent to roughly 46.4 million households. Continue reading

Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

New sales numbers are out. These 9 charts show what’s happening where you live

Pending home sales, a leading indicator of expected home sale closings, fell 0.4 percent nationally in July, according to National Association of Realtors data. Continue reading

Why is Midwest real estate beating the rest of the country?

The Midwest is home to some of the hottest markets in the country, while other regions face a lackluster year. What gives? Continue reading