Tag Archives: Sean Frank

7 simple, smart social media strategies savvy agents swear by

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Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading →

Frustrated? Here’s why leaving NAR won’t solve the problem

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Despite its problems, brokerage CEO Sean Frank writes, NAR membership is still the logical option for real estate professionals. Continue reading →

Why you probably shouldn’t open a real estate brokerage

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The wisest thing you can do is learn from the mistakes of others, especially when it comes to long-term career decisions that are hard to reverse, Mainframe founder and CEO Sean Frank writes. Continue reading →

Local MLSs are doomed. The case for data consolidation in real estate

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The thing holding many local MLSs in place is a desire for power and control rather than seeking the best for real estate agents and brokers, writes Mainframe Real Estate founder Sean Frank. Continue reading →

Will dual agency become common after NAR’s settlement?

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Some believe more buyers will come to the table without agents. That could lead to fertile breeding grounds for the polarizing practice sometimes known as “double ending.” Continue reading →

How to run your real estate business with a CEO mindset

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Stop immersing yourself in the day-to-day of your business. CEO Sean Frank shows you how to take on a high-level perspective and run your business like an executive. Continue reading →

What if NAR went away? Examining the catastrophic potential

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Although it may seem righteous to dismantle the institution that NAR has built, brokerage founder Sean Frank writes, the collapse of NAR would equate to the collapse of the modern real estate market as we know it. Continue reading →

How early adopters in real estate learned to stop worrying & love AI

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Less than a year after becoming publicly available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel. Continue reading →

Will chatbots make housing discrimination worse?

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New artificial intelligence technology can recommend real estate listings based on neighborhoods’ ethnic makeup. Experts are worried about the tech’s potential for discrimination. Continue reading →

Mainframe Real Estate debuts marketing tech, agent websites

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The launch of a new suite of products continue Mainframe’s ongoing efforts to improve the real estate experience by leaning more on technology. Continue reading →