Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading

For fresh marketing ideas, look beyond the real estate industry

Valentine’s Day reservations and salon blowout parties are just a few perks that can lead to new referrals, panelists at Inman Connect said Thursday. Continue reading

How to keep business humming — even during a market shift

Instead of fearing a changing landscape, experts say agents and brokers can find success during a shift by following these three steps. Continue reading

10 tips to help your biz in 2019

There are plenty of ways technology can augment your business as a real estate agent. Wendy Forsythe, the chief operating officer of HomeSmart Real Estate, and Katie Ragusa, the vice president of product for TRIBUS, highlighted 10 tech trends for agent… Continue reading

Want to start buying investment properties? Than get creative

Want to be a property owner? Think way outside the box, a panel of real estate investors told attendees Wednesday at Inman Connect New York. Continue reading

RE/MAX CEO on what a gunshot taught him about real estate

At the Inman Connect New York 2019 real estate conference on Wednesday morning, Adam Contos recounted how during a particular SWAT call, he and a partner were throwing concussion grenades into a window when a bullet struck a tree in between them. Continue reading

Just stop! 7 things agents need to change immediately

Real estate agents need to redefine their value proposition in today’s market. Here are seven things they can do to revamp the way they approach business. Continue reading

Brokerage CEO takes a swing at tech disrupters

Instead of succumbing to the lure of the latest shiny object, real estate agents should focus their efforts on staying in touch with their clients, leading their teams, and generally building a meaningful community, according to Creig Northrop, CEO and… Continue reading

How to get sellers to accept pricing in a turning market

The market does appear to be cooling off and that can prompt painful conversations with clients who may not realize they need to temper their expectations.  Continue reading