‘That other agent is cheaper’: 3 comebacks for discount services

With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount br… Continue reading

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading

Millennials’ unconventional credit habits may change scoring models

According to the latest study by data scientists at VantageScore Solutions, a scoring model still struggling to gain acceptance by the federal agency that regulates the two secondary mortgage giants Fannie Mae and Freddie Mac, millennials have similar … Continue reading

The essential guide to iBuyers

What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business. Continue reading

5 signs your buyers will score big in a tight market

Is it possible to find a great deal for your clients in the current market? You’d better believe opportunity has been quietly and steadily knocking since mid-summer! Here are the top five signs you may be able to get a smokin’ deal in your market. Continue reading

5 content marketing options for your growing business

Great content not only pushes your services — it entertains and inspires. So what kind of content can you use to best showcase your business, and how can you make the best of it? Here are a few ideas. Continue reading

The powerful listing tools you need to ace out the competition

What do you need in your listing toolbox for 2019 to ace out the competition? The winning combination is taking the best of the old and blending it with two cutting-edge tech tools that your competitors don’t use. Continue reading

Still arguing over inspection repairs? Repair Pricer might be the answer

The back and forth over how to handle inspection issues has cost agents a lot over the decades. Repair Pricer is a web-based service that translates inspection reports into actual cost estimates. Continue reading