27 tech terms every agent should know

Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading

Dear Marketing Mastermind: How can I make an impact online quickly?

Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and in real life. Continue reading

This broker-owned website toolkit builds SEO-focused websites for agents

Owned and managed by a Las Vegas luxury property broker, IDXSEO puts an emphasis on customized IDX sites and Google page ranking. It’s not a service provider model or design firm offering, but rather a recommended toolkit of web tools and ideas. Continue reading

16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading

Online reviews significantly boost agents’ web visibility: Study

A new study released Tuesday indicates that agents with even 1 review on their Google My Business pages will see more web traffic. Continue reading

How to optimize your Google business profile

That search term has grown 92% year-over-year. Search terms like these will continue to grow as more people turn to Google for their real estate search. In fact, Google connects consumers to home buying and selling information 20+ million times per month. Continue reading