There’s a fine line between ‘thirsty’ and ‘hustling’

These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading

11 lessons I learned selling over $500M in real estate

Over nearly three decades, these are the lessons that Jimmy Burgess has put into practice to grow. Put them to work for your business. Continue reading

How a controversial TikTok spurred investor pushback: The Download

When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading

Stop sexual harassment lip service. You’ve shown us who you R

If, as an industry leader, you only care about female agents’ production, and not their safety, think about what that makes you. We already know who you are. Continue reading

How the shift from bricks to clicks is reshaping real estate

Embracing the digital shift is not only essential for survival but also offers immense opportunities for growth and success in the real estate market of the future, writes Victoria Kennedy, CEO of Atman Real Estate. Continue reading

9 ways to define and communicate your brokerage’s value proposition

Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading

WATCH: Housing in the post-affirmative action environment

Will the partial elimination of affirmative action in elite college admissions eventually impact representation, access and opportunity in the real estate industry? Watch Dr. Lee Davenport’s conversation with Spelman College professor, Dr. Francesina R… Continue reading

How much does it cost to open up a new brokerage?

Don’t let the costs scare you, Kevin Woody writes. Your willingness to plan and prepare will contribute greatly to your success as a brokerage owner.   Continue reading