The pros and cons of representing renter clients

Though renting may come with smaller commissions than selling, working with prospective tenants can still be a profitable part of your real estate business, Philadelphia Realtor Jonathan Pressman writes. Continue reading

How to reduce your income taxes legally using real estate investing

Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Here he shares his insights with author Bernice Ross. Continue reading

10 creative euphemisms for a sluggish real estate market

Although euphemisms and analogies are not the magic solution to a sluggish market, Darryl Davis writes, they can help make a difference in how you approach the situation. Continue reading

This powerhouse empowers women while building community

Stacey Soleil, head of community and industry relations at Follow Up Boss, is a force to be reckoned with in the real estate industry, cultivating a community-first approach, fostering an environment of inclusion, equity and diversity. Continue reading

‘Together we’ — How women in real estate are working to thrive

Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now. Continue reading

Craving attention? This self-professed ‘stage mom’ can help

Ready to get your name out there and develop thought leadership in real estate and entrepreneurship? PR expert Lisa Fettner offers her secrets. Continue reading

Got a buyer on the line? Here are 4 steps for handling objections today

According to mega-team leader Carl Medford, in today’s market, those who learn to effectively handle objections will be the ones who end up at the closing table with their clients. Continue reading