How to mix, match and mirror your client’s energy when things are not clicking

Relationship-building and effective communication are key to connecting with your clients and serving them effectively. When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open. Continue reading

Bombshell commission lawsuit series and more: Inman’s Top 5 stories of the week (July 1-7, 2022)

Looking for a quick catch-up on the buzziest stories of the past seven days? Here’s Inman Top 5, the most essential stories of the week, according to Inman readers. Continue reading

Is your 2022 business plan holding up? Time for a reboot

Building a business plan that doesn’t flex is not realistic in today’s market. Expert B.J. Sonderman has some motivational advice about changing your plan so that you can keep moving forward. Continue reading

Seeing contingencies come back? Your market is shifting

During the red-hot seller’s market of the past couple of years, we saw contingencies all but disappear in high-demand markets. As the market shifts, the reemergence of contingent transactions and contingency clauses can help you gauge the balance of po… Continue reading

Watch your step: 5 closing pitfalls and how to avoid them

There are many moving parts throughout the homebuying process, and they all need to be completed successfully before your client has their keys in hand. MDLLA stars James Harris and David Parnes outline five issues that can derail your path to the clos… Continue reading

How activism (and real estate) are uniting AAPI communities

The changing demographics of our nation require the real estate industry to continue to learn and welcome all people in our changing American population. AREAA President Tim Hur outlines the importance of reaching out to the often-overlooked AAPI commu… Continue reading

Top 5 luxury home features with Crestron

A Crestron smart home intergrator helps to ensure that your luxury client’s investment in smart home technology pays off. Smart home analyst and team leader Brandon Doyle offers tips for ensuring a smarter smart home setup. Continue reading

The secret to generating 33,000 listing video views for only $200

Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading

Ready or not? 5 recruiting secrets to find the best candidate for your team

Recruiting and retention are essential to controlling costs and ensuring that you onboard the best possible team for your business. Consultant Chris Pollinger offers simple strategies to end your staffing woes. Continue reading