Tag Archives: Service

9 tips for a warm and cozy home showing in the dead of winter

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Showing a home in the dead of winter has its own quirks, especially in a snowy market. Here are a few tips to liven up your cold-weather listing. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →

7 marketing ideas you still have time to pull off this holiday season

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‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading →

What lenders brawled over in Atlantic City: The Real Word

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In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading →

Treat yo’self: 3 impactful ways to take care of your real estate team in 2022

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Many teams had their best year ever, which means now is the perfect time to truly thank the people who got you there. If you have a little extra coin left over from 2021, expansion team leader Adam Hergenrother suggests you give your team what they tru… Continue reading →

How agents can take advantage of the Zillow-DPR deal

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Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading →

Redfin is right: Why crime data doesn’t equate to ‘safety’

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Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here’s why I agree with it — and why you should strongly consider not displaying those statistics on your websites. Continue reading →

2022 game plan: 20+ buyer and seller facts to inform your business

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What’s critical to buyers and sellers now, and what’s changed over the past year? If you’re in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR’s 2021 buyer and seller research — broken … Continue reading →

Choosing a Google-centric smart home: Pros and cons

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Smart home expert Colton Pratt breaks down Google-anchored hubs. Here’s how Google fares when pitted against Amazon, in case one of your tech-savvy clients asks your opinion. Continue reading →

‘Burn the deadwood’ and other lessons to take into 2022

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Want to see growth in the new year? From welcoming alternate perspectives to setting and raising your baseline, here are four nuggets of wisdom to embrace in 2022, taken from history, nature and sports. Continue reading →