Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading
We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading
From bidding wars cooling off to Compass, KW and eXp each making news, catch up quickly on the biggest stories of the month, as determined by Inman website visitors. Here’s the Inman Top 10 stories for August 2021. Continue reading
Picking a mentor to help guide you throughout your career — especially as you’re starting out in real estate — can make a world of a difference. If you’re looking around for the right person, here are a few things to consider. Continue reading
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here’s what the latest report revealed. Continue reading
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and shares why the market is still far from balanced. Continue reading