Want a free business boost? Here’s how to make online reviews work for you

Reviews can truly be the currency of your business. Here’s how you can create a positive experience for all of your clients — and stand out with your customer service. Continue reading

3 reasons choosing a niche is the best thing I did for my career

Choosing an area you can specialize in that will set you apart from your competitors as the authority will help you become a more prosperous and happier agent. Here’s why. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

Boost your traffic: 3 Google Analytics stats you need to track

A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading

How to grow your network

It’s important to maintain connections because your business often depends on the quality of those relationships. But here’s why you shouldn’t neglect strangers and acquaintances. Continue reading

How to ensure your listing finds love online

If you’re listing homes, now is the time to take a cue from dating apps — you’ve only got about 7 seconds to reel in a prospect, so you better put your best foot forward. Here’s how to maximize your listing’s potential and capture more online views…. Continue reading

How to beat rejection before it beats you

Dealing with rejection is never easy, but keeping a positive outlook and learning from past experiences will benefit you in the long run. Here are a few ways bounce back when you’ve been shot down. Continue reading

Renting vs. buying: Here are some points to ponder 

Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here’s what to consider in the buying versus renting debate. Continue reading

How agents can be allies to the LGBTQ+ community

Launched as a six-market tour, The Alliance Certified Ally program is a mix of virtual and in-person training sessions that bring the LGBTQ+ community and ally real estate pros together. Here are common themes, questions and lessons learned. Continue reading

Most listings have bad visuals. Here’s how to stand out

According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you’re a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right. Continue reading