As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading
Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you’re starting to build your contacts, here are a few tips to help you hit the ground running. Continue reading
Mastering the luxury market can be rewarding — but it’s also a lot of work. If you want to take the plunge into the world of the high-end, here are a few skillsets to hone. Continue reading
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading
If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading
The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading
Here are seven memorable ways to deepen your relationships with past clients, create raving fans and generate more referrals. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading
Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present. Continue reading