Freshening up a listing? 14 ways to boost a home’s buyer appeal

Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading

Hit replay! 6 marketers who are building communities and their brands

We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading

Inman Top 5: The biggest stories of the week Sept. 4-10, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

NAR can’t raise the bar — but your broker can

NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here’s why it’s really up to real estate brokerages to raise their standards. Continue reading

The Real Word: Do Americans want to live farther from neighbors?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading

10 smart closing gift ideas that clients will never forget

Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading

How helping mom-and-pop investors can grow your business

One of the best ways to serve your clients is to be a solution to their problems. Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote … Continue reading

Can 3D tours upend pro listing photos? Not likely

Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading

Bowling alleys? Glam rooms? 6 luxury amenities buyers want now

From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to. Here are a few trends cropping up in the luxu… Continue reading

Replacing yourself? 6 qualities to look for in a team CEO

Talent is everywhere — if you know what to look for. And when you’re hiring someone to replace yourself as team leader, the search might take a while — the stakes are higher. Here’s what you should look for when hiring a CEO to run your real estate tea… Continue reading