Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now’s the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition. Continue reading

21 questions agents should expect during a brokerage interview

Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage. Continue reading

Stressed out? How to cope with today’s low-inventory market

Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it. Continue reading

Want to level up your marketing? Here’s how tech can help

By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams. Continue reading

Pulse: How are you overcoming the bidding war objection?

In today’s competitive real estate market, it’s no wonder homebuyers are stressed out — particularly about going into bidding wars. So when it comes this unpleasant reality, how are you alleviating buyers’ anxieties? Continue reading

4 ways to set seller expectations during this supercharged spring market

Most sellers don’t deal with real estate on a daily basis, and they are looking to you for professional guidance. With the spring market in full swing, set expectations early to help your sellers have a stress-free selling season. Continue reading

8 ways to help homebuyers through an as-is purchase

As-is sales are always ripe for complications in markets that typically entertain repairs and concessions after the inspection period. Agents need to make sure clients are as prepared as possible before going into a multiple-offer situation. Here’s how. Continue reading

Pulse: Your top tips for weathering this hot seller’s market

This week, readers share how they’re helping clients navigate this anxiety-inducing market. Here’s what you had to say about setting buyer expectations — perhaps one of the most important and basic tips agents should follow. Continue reading

How to inspire client confidence in a frenzied market

Transacting in this fast-paced, frenzied market isn’t easy, and for many clients, it may even be extremely stress-inducing. Here’s how keeping your lines open, educating your clients and improving your communication can alleviate some of that anxiety. Continue reading

Working with buyers? It’s time to forget these 8 key things

Help your buyers score a home by teaching them to run against current practices. Here’s a list of critical concepts you need to encourage your buyers to forget in their search for that increasingly evasive thing — homeownership. Continue reading