Listening skills are the salesperson’s superpower

Sometimes real estate agents don’t seem to be able to break away from the script and listen to what potential clients really want and need. Broker Teresa Boardman offers a tale of two customer service experiences to share the importance of paying atten… Continue reading

‘Be a goldfish’: 9 Ted Lasso leadership nuggets we can all learn from

This heartwarming sports comedy packs a punch with life lessons that will carry over to your business with ease. Coach Darryl Davis shares how this series can inspire you to lead your team to their next win. Continue reading

Team in a summer slump? Turn to the Extreme Pareto Principle

You may be familiar with the 80-20 rule, but do you know the extreme version? CEO Adam Hergenrother shows you how to lead your team through this shift with extreme results. Continue reading

Incentives slashed, downlines dropped. Time to sell real estate

As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading

Tighten up: 10 steps for giving your tech stack a solid audit

As the market shifts, it’s important to make every penny count. That starts with getting the most out of your current tech budget. Trainer Bernice Ross walks you through evaluating and adjusting your tech stack for greater efficiency and savings. Continue reading

How to handle an agent’s social media post gone sideways

In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require g… Continue reading

Circa 2000: What agents need to know about aughties home styles

As homes continued to develop into the 21st century, there was a return to traditional aesthetics, updated with modern features and conveniences. Gerard Splendore’s Circa series continues with styles of the 2000s. Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading