Are you geared up for a down market? 

If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading

Which tech tool is totally worth learning? Pulse

This week, we want to know: Which tech tool is so game-changing it’s worth taking that class or watching that tutorial? Continue reading

Why floor plans are a real estate agent’s next big opportunity

Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption. Continue reading

7 open house secrets to make your listing unforgettable

An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading

Circa 1980: What real estate agents need to know about the era’s totally awesome housing styles

The 1980s were a decade of success, excess and flashy expenditures of money in almost all areas of society. Conspicuous consumption was admired and something homeowners aspired to and eagerly sought. Continue reading

Does real estate tech ever make you cry?

Real estate companies and associations have spent bazillions on technology that no one wants to use or that quickly becomes obsolete, writes broker Teresa Boardman. Here’s what would make it better and more user-friendly. Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

Action! 4 ways to get started with Facebook Live

The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it! Brian McKenna offers a step-by-step process for getting up to speed with this valuable marketing tool. Continue reading