What real estate agents should know about engineered wood floors

Availability and ease of installation make this type of flooring an excellent option for upgrading tired, worn or damaged floors in houses. Agents who’re well-informed about engineered wood floors and its perks will have a clear advantage with buyers. Continue reading

3 biggest mistakes you’re making with your website content

Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading

Lesson Learned: Always be open to learning something new

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how this award-winning Queens New York real estate agent takes a scholarly approach to the practice of real estate…. Continue reading

Protect your clients: 5 real estate scams to watch out for

Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety. Here are the most popular scams to watch out for. Continue reading

Is a CMA an appraisal? Contrary to popular belief — it is

The current widespread misuse of the word “appraisal” may not uproot long-established mores, but everyone should raise their antenna a bit if they’re attempting to suggest a CMA is not an appraisal. Continue reading

The Real Word: How is the end of remote work impacting markets?

This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus. Continue reading

$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

How to select the right partners for franchising

Expanding into new markets through franchise partners is an exciting opportunity for any business — but it’s also one that takes a lot of planning. Here’s what to think about when picking your partners. Continue reading

Executive assistant or operations manager: Is it the right fit?

Exploring your career options in real estate outside of a traditional agent path? Here’s what you should know about about two key administrative and operational positions: the executive assistant and operations manager. Continue reading

7 strategies for winning a bidding war

Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here’s how to stand out. Continue reading