Meet the SERHANT. agents on Netflix’s ‘Owning Manhattan’

“Owning Manhattan,” focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities that make up the cast. Continue reading

Get ready for the dawning of a golden age of MLSs

Is it time to abandon ship or time to double-down on what’s great about MLSs? MLS tech expert Bill Fowler writes that the answer lies in your vision and ability to act proactively and decisively. Continue reading

Will your chatbot get you canceled? 10 AI questions to ask

Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading

5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

These 12 pillars of attraction will transform your recruiting

Choosing just four of these 12 categories will help you recruit more effectively and efficiently and open up new avenues for growth, coach Verl Workman writes. Continue reading

Interest rate waiting game: Should buyers purchase now or wait it out?

Is it better to buy now or wait it out in today’s housing market? RE/MAX President Amy Lessinger lays out the factors that can help you help buyer clients decide. Continue reading

Buyer (agent) beware before opting for a workaround: The Download

What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy? Continue reading

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading