Mauricio Umansky’s winding road from shaky childhood to luxe CEO

After navigating health scares as a child and struggling a bit early in his career, it was The Agency CEO’s wife, Kyle Richards, who suggested he get a real estate license, which he says was the “best decision ever.” Continue reading

Fredrik Eklund’s REAL Messenger to go public via Nova Vision SPAC

The transaction will have a pre-money enterprise value of approximate $150 million at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023. Continue reading

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading

5 time-saving social media tools real estate agents need in 2023

There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading

17 must-follow real estate experts on Twitter who’ll help you level up

These powerhouse real estate experts share their knowledge freely on Twitter, taking on real estate topics as well as marketing, operations and other business topics, which you can learn from and implement in your own business. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

Adfenix rebrands as Realforce to meet agent marketing needs

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection

Topics across Engel & Völkers’ two-day EVX conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more. Continue reading