Do you have a video strategy? If not, now’s the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition. Continue reading
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading
“I’m from California, it’s the cheapest apple I’ve ever seen,” one bidder says in a TikTok that skewers real estate bidding wars. Continue reading
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices. Continue reading
To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading
Your database is no longer just names and numbers. It is a collection of videos, pictures and stories, personalities and insights into your followers and clients. Here’s how you can optimize your social media channels to gain new business. Continue reading
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really doesn’t have to be this way. If you follow these tips and prioritize the task at hand, your focus wil… Continue reading
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading