Tag Archives: Social Media

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

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One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading →

How bad is it? 14 scenarios for what agents can and cannot let fall by the wayside

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Sometimes it’s OK to let a few things fall off the to-do list to prioritize the things that absolutely need to get done — and to keep one’s mental health in check. But agents should be discerning in deciding what to let go of and what really can’t be p… Continue reading →

Real estate reality TV is like ‘my life on steroids,’ celebrity agents say

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The life of a celebrity real estate agent isn’t as glamorous as it may seem, agents who have starred on some of real estate’s most popular reality TV shows told attendees at Inman Connect New York on Tuesday. Continue reading →

What sells? Owning your personality and being yourself

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The Agency agent Matt Lionetti, the Toronto-based social media dynamo ,entered real estate with the dream that his retail experience would quickly result in lucrative sales. Instead, he found himself wearily knocking on doors and being rudely shooed away. Continue reading →

Ryan Serhant to agents: Find the ‘and’ in your personal brand

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Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading →

Connection leads to conversion: 11 tips for better social media engagement

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Being on social media shouldn’t even be a question today, Jimmy Burgess says. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge. Continue reading →

‘Bigger is not always better’: 5 tips to elevate your social media

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Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading →

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

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Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading →

Real Estate 101: How to make networking work for you

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A robust network is the best way to find new leads, line up your next job, or help big clients find homes that meet their exact specifications. Clever CSO Luke Babich takes you through five avenues to expand your reach. Continue reading →

‘I’m screwed:’ This broker’s real-life hacking horror story

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We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Broker Erica Ramus shares her true-life hacking horror story to help you protect yourself and your business. Continue reading →