5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

5 must-do’s for brand new real estate agents

Here are five essential decisions you must make as you launch your real estate career. If you’re still hanging back on some of these, you might be setting yourself up to become one of the statistics. Continue reading

Agent/broker perspective: Should political opinions be kept off social media?

In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: An agent with strong political and societal opinions wants to share them on her social media platforms. How ca… Continue reading

No need to call: 3 high-impact client ‘touches’

Growth hacker James Tyler shares his top tech-based communication strategies for agents looking to grow their businesses exponentially. Continue reading

No need to call: 3 high-impact client ‘touches’

Growth hacker James Tyler shares his top tech-based communication strategies for agents looking to grow their businesses exponentially. Continue reading

7 earned lead generation tactics for new real estate agents

Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading

What to do when bad behavior threatens to tarnish your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage offic… Continue reading

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading

Can Elm Street Technology’s business productivity solution Elevate boost profits?

Smartly packaged from an assemblage of established technologies, Elm Street Technology’s Elevate is business productivity software for mid-size brokerages to manage leads, clients and agent performance. But it’s among tough competition. Continue reading