4 terrible ways to get ‘likes’ on social media

Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading

Social media made simple: How to source, share and schedule

The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading

50+ content marketing ideas that’ll reel in buyers

We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading

Who Shares Fake News? (We Know It Wasn’t You)

Fake news sharing was an epidemic in 2016. But according to researchers, those claims seem to have been exaggerated. In a recent study, over 90% of 3,500 respondents surveyed shared no fake news at all. If most of us don’t think we were sharing fake ne… Continue reading

Maintaining Long-Term Friendships After a Move

When 57-year-old Brenda Thompson, a communications consultant, transplanted from Austin, Texas to Los Angeles after marrying her partner in November 2017, her greatest fear was losing touch with her three closest friends from Austin: Jane, Mary and And… Continue reading

Get tongue-tied when making videos? Try Teleprompt.me

Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Continue reading

Introverted? 4 tips for marketing without picking up the phone

From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Continue reading

Dave Barry’s Old Dog Teaches Him New Tricks

At 71, Dave Barry doesn’t shy away from comparisons to an old dog. In fact, he embraces them. Barry, a Pulitzer Prize-winning humor columnist and bestselling author, also realizes that his family’s beloved 10-year old companion, Lucy — who he writes lo… Continue reading

Who do you want to sell to? 4 tips for honing your target market

Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading