Tag Archives: Social Media

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

By | | Uncategorized
Comments Off on Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading →

HGTV who? TikTok, not reality TV, took this broker’s business to another level

By | | Uncategorized
Comments Off on HGTV who? TikTok, not reality TV, took this broker’s business to another level

Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading →

Rocket hires Viral Nation as first social media agency of record

By | | Uncategorized
Comments Off on Rocket hires Viral Nation as first social media agency of record

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

By | | Uncategorized
Comments Off on Instagram’s 3 new updates get personal. Too close for comfort?

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

By | | Uncategorized
Comments Off on TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →

3 social media lead gen lessons from the Trump vs. Powell drama

By | | Uncategorized
Comments Off on 3 social media lead gen lessons from the Trump vs. Powell drama

Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

By | | Uncategorized
Comments Off on All shock, no chill: The rise of outrage marketing in the viral era

In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →

YouTube’s new rules could cost real estate agents their ad revenue

By | | Uncategorized
Comments Off on YouTube’s new rules could cost real estate agents their ad revenue

The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading →

Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause

By | | Uncategorized
Comments Off on Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause

While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

By | | Uncategorized
Comments Off on AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →